David Wolfe has been analyzing style trends for 41 years. But last week, Mr. Wolfe, creative director of the Doneger Group consultants, stood up in a room full of retail executives and told them: "There are no more trends. Everything is in style."
Even as the fashion press gears up for an orgy of trend-spotting at New York fashion week, which starts Feb. 11, many observers feel Mr. Wolfe is right: We've reached the end of the trend as the guiding stricture in fashion. The "must-have" currently being attached to certain styles—The trench coat! The one-shoulder dress! Metallics!—is little more than a marketing pitch.
The trench coat has been "in" for the past five years, and will be hot next year, too. Indeed, it's a safe bet that next month we'll see every possible length of skirt, width of pant and cut of blouse walk the runways—sometimes all in the same show.
Rather than fuss about skirt lengths or the season's silhouette, people now dress the way they see themselves, choosing looks that flatter their bodies and fit their lifestyles. Most of us dress with our social groups or professions, rather than fashion trends, using clothes to flash messages about who we are.
![[SB10001424052748703414504575001262337776790]](http://s.wsj.net/public/resources/images/PJ-AT198_FASHIO_D_20100113161728.jpg)

Daily Makeover 
